Sookio

Sookio is a digital agency based in Cambridge, UK. We help our clients communicate with confidence through expert strategy, content creation, and training in all aspects of digital marketing.

Training provider for:

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Founded in 2008 and based in central Cambridge, we work with clients around the UK and overseas including GOV.UK, the University of Cambridge, Toshiba Europe, Lürzer's Archive and Drinkaware.

Our core services are website copywriting, content strategy, and ongoing content such as blogs, features and newsletters. We are also specialists in social media management, training and strategy.

Quality content is at the heart of everything we do. If we're not creating it, we're offering training and advising on strategy to help boost your digital presence from within. It’s about delivering the very best work we can and helping our clients reach new heights.

As proponents of best practice in content for the web and social media, we enjoy sharing our expertise and keep up with industry trends to keep your content fresh and exciting.

We like to call this confident communications – setting goals which are realistic and measurable, and helping you deliver your message with clarity through expert strategy, original content and bespoke training.

 


Products and services

Digital Marketing for Events with Sookio School

Get the tips and tricks events organisers miss!

Anyone who runs events! Events managers, events planners, events organisers, promoters, fundraisers... this one's for you.

Who is this course for?

Anyone who runs events! Events managers, events planners, events organisers, promoters, fundraisers... this one's for you.

It could be a conference, a seminar, your grand opening ceremony. Maybe you’re organising a marathon or fun run. A farmers market, a school fete, a fundraising concert, a networking event or a trade show...

But maybe you struggle with promoting it effectively. Or it's difficult to keep on top of the 101 things that need doing in the run-up to the event. You see others using social media brilliantly for promotion, and know that you should get to grips with tools like Eventbrite and Meetup...but where do you start?

Our Digital Marketing for Events course is all about giving you confidence as an event organiser.

Broken down into six bitesize modules for you to follow at your own pace, it's full of practical tips to give you confidence in using all the digital marketing tools at your disposal. Along the way you'll see lots of examples to give you inspiration, and regular quizzes will help it all sink in.

What will this course help you do?

Whatever type of event you're running, everyone shares the same goals. What do we want?

Sell tickets! Bums on seats!
Everything to go smoothly on the day.
And lots (and lots) of people to turn up next time.

Digital event marketing can help you achieve these goals, and we're going to show you how.

This course will show you how to use digital marketing to become better at:

Communication
Planning
Promotion
Organisation

You'll learn how to drive ticket sales from your website. Create event flyers and social media postsworthy of a standing ovation. And build a community who will be coming back for more.

Why have we created this course?

Again and again, when we go to events, we see events organisers who aren't using all the brilliant (and free!) tools at their disposal. We get emails missing essential information. The website is out of date. We don't know what the hashtag is or how to find the wifi code. They're missing out on all the opportunities digital marketing has to offer!

We put this course together because we want to help people make their events a success. We want them to sparkle! This is what Digital Marketing for Events is all about.

You'll learn how to

Use your website to get more ticket sales and sign-ups

Become more confident in using social media to promote your event

Use EventbriteMeetup and Facebook to manage your event

Save time - and stress! - through better planning

Communicate effectively with your team

Keep the talent happy so they perform well on the day

Make the most of image and video content

What's in the course?

There's lots to cover! So we've split it all up into a simple Before, During, and After structure.

There are six modules in total.

1. Your digital marketing mix. What makes for a successful event?

2. How to communicate on the web and social media

3. Behind the scenes. Keep the talent happy - and the team!

4. On the day. Get that event hashtag buzzing!

5. After the event. Don't just sit back with a massive gin and tonic - it's time to capitalise on your success!

6. Deep dive into tools: How to use Facebook Events, Meetup and Eventbrite.

Find out more about Digital Marketing for Events.

Find out more

Blogging for Business with Sookio School

Blogging is ideal for showing your industry expertise, helping new customers find you on the web and an excellent way to extend your business' reach. 

In our Blogging for Business course, we talk you through the process, from planning and writing content, making your blogs readable and shareable, SEO tips and opportunities for driving revenue.

Our fast-track course will give you the confidence you need to get your blog off the ground!

What you'll learn: 

Introduction

Part 1: What is a blog

Part 2: Who are you writing for?

Part 3: Planning posts with purpose

Part 4: What are you going to write about?

Part 5: Make your blog structurally sound

Part 6: Making your post easy to read

Part 7: Craft an attention-grabbing title

Part 8: Preparing to publish

Part 9: The power of a strong image

Part 10: Get savvy with SEO

Part 11: How do you promote your blog?

Part 12: How do you know if your blog is successful?

Watch the promo video

What is Sookio School?

Sookio School is all about sharing the knowledge.

I've been working in digital content for twenty years - with the BBC, Aol, Yahoo, Magic FM and ITV.com - before setting up my award-winning digital marketing agency, Sookio, in 2008.

I've trained thousands of people in topics like writing for the web, social media and copywriting. From teams in the UK government, publishers Hodder & Stoughton, Sony, and the University of Cambridge, to a whole host of small businesses of all shapes and sizes.

What I've found is that everyone has a similar problem - how to keep up with the ever-changing world of digital marketing.

Now Sookio School is here to help! Bitesize learning so you can go at your own pace, fun quizzes and lots of practical examples to inspire you. Oh, and I'm a big fan of explaining things simply - no jargon! 

Find out more

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