Hyper-local positioning and near global, high-speed connectivity are set to revolutionise the way mapping is made available to outdoor enthusiasts, according to Craig Wareham, CEO of Outdooractive UK, Europe’s largest digital outdoor tourism platform.
Outdooractive is the world’s leading digital platform for outdoor adventure, a virtual home for all outdoor enthusiasts. With our solutions we support people in living an active lifestyle. We encourage them to explore the great outdoors and inspire moments of connection in nature. In late 2019, Outdooractive acquired Cambridge-based ViewRanger, who had built a profitable business delivering an outdoor navigation app to a worldwide community of active consumers.