Demystifying digital: An introduction to digital platform strategy and the Internet of Things (IoT)

This course is designed to help management- and executive-level employees with little or no background in IT or technology get to grips with digital technologies and the strategies for adopting them. Your staff in all departments, from operations to finance to human resources, will be better able to prepare your business for this new technology revolution if they have an overview of what these new technologies will bring to your industry.

The two-day course will provide participants with an entry-level introduction to IoT technology; an understanding of the principles of digital platform business ; and knowledge of how new technologies can bring about significant change within a business ecosystem.

By combining strategy and technology education, this course will help leaders to integrate technological knowledge and expertise and support a inter-organisational strategy.

Using real-world examples, participants will be taught and supported by leading IfM experts, along with the opportunity to network with other course participants. The course also includes a hands-on component in which delegates can explore Bluetooth signals and sensors with a Raspberry Pi computer.


This course is designed to be accessible to management- and executive-level employees in organisations from all sectors. As an introductory-level course, the content is suitable for delegates with little or no background in IT or technology.


On completion of the course, delegates will be able to:

• Understand the basics of IoT technology – what it is, how it works and what it means for their business.
• Confidently join in the conversation on the potential opportunities for in-house efficiency gains and new sources of revenue in their ecosystem that can be unlocked using digital platforms.
• Better understand the range of investment opportunities available and how business ecosystems can build value and increase efficiency.
• Recognise how data can transform an organisational ecosystem.

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