Chris Ellis, Senior Innovation & Growth Specialist, will focus on ‘positioning’ which is at the heart of marketing. He'll discuss the framework thinking needed to differentiate your brand and create a defendable competitive advantage – with clear, compelling and consistent messaging at the heart of your strategic planning and tactical brand communications.
Sookio’s content specialists have years of experience in working with clients in life sciences, tech and academia. They know how hard it can be to shift gear and write for marketing and commercial purposes. They’ll come to the session armed with practical tips to help you communicate effectively with this whole new audience.
The event will include a tech case study - Sookio’s lead copywriter Naomi Vowles will bring the issue to life, talking about her work with bioprocessing startup CellRev in communicating their brand.
Sookio Founder Sue Keogh will lead a workshop to explain the principles of writing for marketing, with interactive activities along the way.
