As a founder/CEO of a start-up, you need to know how to use IP to your advantage, right from your company’s inception all the way through to the point of exit. The chances of a successful exit and its rewards are hugely dependent on the Intellectual Property generated along the way and the extent to which that IP is captured and protected. Robert Lind, Partner at Marks and Clerk LLP, looks into the importance of IP to the tech start-up in this ‘Cambridge Tech Week’ event, discussing his new e-book, The IP Driven Start-up. Robert will discuss what founders need to put in place at the outset to secure their IP assets and ensure that maximum value is obtained at the point of exit, as well as the steps that need to be taken to manage growth and avoid IP assets slipping through the net. The event will be introduced by Esther Ford, Partner at Marks & Clerk, and will consist of drinks and networking, and a presentation followed by Q&A.