About this event
As marketing professionals, navigating the ever-evolving world of AI and metaverse technology can be challenging, but it also opens up unprecedented opportunities for brand building, competitive advantage and potential business growth.
This immersive one-day course, delivered through a metaverse platform, aims to equip you with a hands-on understanding and strategic insights on engaging customers, showcasing products, and deploying advanced marketing strategies in the next iteration of digital marketing.
We'll guide you through the transformative power of AI and the metaverse, focusing on their implications for customer engagement, personalised product showcasing, data-driven marketing, and augmented/virtual reality experiences. We'll also explore solutions for accessibility and the ethical considerations of AI and the metaverse and create strategies to navigate potential challenges.
Learning Outcomes:
- Understanding the Metaverse: Discover the scope and potential of marketing in the metaverse.
- Integrating AI into Marketing Plans: Explore key AI tools, including ChatGPT, JasperAI, Brandwatch, Flick, MarketMuse, Grammarly, and others, to facilitate customer engagement and product showcasing.
- Customer Engagement in the Metaverse: Learn strategies to engage customers effectively using virtual experiences and brand building in the metaverse.
- Product Showcasing: Learn how to use AI and AR/VR to create immersive, personalized product showcasing experiences.
- Consumer Insights & Data Analysis: Understand how AI can provide valuable insights into customer behaviour, preferences, and trends, then how you can integrate these into your forecasts and plans.
- Social Networking in the Metaverse: Learn how the metaverse opens up new possibilities for building communities, influencer partnerships, training and development.
- AI Marketing Automation: Explore how AI can streamline marketing tasks, such as social media scheduling and campaign management.
- Voice & Visual Search Optimisation: Understand how AI tools can optimise content and advertising for voice and image-based queries.
- Immersive Customer Experiences: Understand how to use AR, VR, and AI-powered chatbots to improve customer experiences and facilitate purchase decisions.
- Ethical AI & Customer Engagement: Evaluate the ethical implications of AI and the factors influencing customer acceptance of AI and the metaverse.
