Metrics for marketing


What role do our marketing metrics play in business? How effective are they? And how can they be effectively used to inform strategic decision making?

Dates Monday, November 29, 2021 - Download as vCalendar
Event Times: 10:00 to 13:00
Venue Online
Website Event website

Event details:

Explore key areas of marketing metrics – digital and analogue – and learn how different contexts and purpose require different measurement techniques and management. We will also identify pitfalls of measurement and how this can skew your business intelligence. In this masterclass with Andrew Hatcher, we will focus on the role of measurement in marketing and how this should be used as part of your marketing strategy and planning.

On this workshop, you will:

  • Review the basics of measurement – what, where, how, why and how often
  • Explore examples of how measurement can go wrong
  • Understand how metrics fits into strategic marketing planning
  • Learn fundamentals of some key metrics – digital and analogue
  • Discuss lessons on managing measurement

Led by experts, this programme is highly interactive, with plenty of opportunities for discussion and to practise your skills in a supportive and friendly environment.

Who is this course for?

This course is for business leaders or strategic managers of established businesses with 3 – 249 employees. It is for growing businesses with demonstrable potential for scale, or for high growth businesses looking to speed up their growth.

A transformational programme with a mission to create over 5000 new jobs, 1400 new apprenticeships and generate significant inward investment in Cambridgeshire & Peterborough over the next three years.

YTKO Group has worked for over 40 years to support the creation and growth of businesses, increasing revenues and ultimately contributing to economic prosperity. Through funded/sponsored programmes, we provide a range of services, spanning start-up, scale-up, finance and female entrepreneurship. We provide grant, loan and financial management services and deliver tailored training and mentoring programmes for specific client groups, together with creating peer to peer networking communities.