In recent years, the European sales landscape has witnessed a dynamic transformation influenced by a multitude of trends and developments. To thrive in this competitive environment, businesses operating in the European Union must possess a deep understanding of these trends and adapt accordingly. Join us as we explore the nuances, challenges, and opportunities that shape the European sales market. Through engaging discussions, expert insights, and interactive sessions, you will gain invaluable knowledge on how to navigate this evolving landscape and position your business for success.
Alistair Starling is a former UK Diplomat, Foreign & Commonwealth Office, FCO, where he assisted companies to trade and invest internationally for 10 years. He is multilingual and levers his 20-year private sector / 10-year government sector, Business Development, Design and Innovation experience to achieve results within 1st, 2nd and 3rd sector organisations. Alistair's native language is English, he is also fluent in Italian and German, plus intermediate French. Alistair worked in the founding teams of other start-ups, in the recruitment sector (The Cambridge Hub), and internet design sector (IconMedialab), and therefore understands the pace and focus of the commercial sector. Alistair led complex government sales development across Europe and Africa for a world-famous brand - Cambridge. He has two Master's degrees (one from the University of Cambridge), and an Undergraduate Degree in the creative industries. Alistair is a confident public speaker, has presented numerous times on TV, and fosters active communities of contacts across Europe.
