This course is suitable for anyone who is involved in developing new healthcare technologies and products, be it as an entrepreneur, clinician, academic or investor. It will help you to understand key market access issues in healthcare markets and how to overcome them, understanding your customer, the value of evidence and how to use it to drive adoption.
Selling into the NHS
This 90 minute course will be delivered in two parts.
In part one, topics covered will include
- The NHS structure
- Our challenges: drivers for change
- Market access – understanding why care pathways are important
- Understanding the (NHS) customer, the evidence required to sell and what it takes to get adopted
- Funding opportunities for MedTech
In part two, a facilitated discussion will explore market access challenges with the audience and how to overcome them.
This course is suitable for career professionals working in:
- Sales and marketing
- Commercial teams
- Business development
- Research and development
- Technology transfer
Fees: £40 + VAT per participant
Places are limited on a first-come, first-served basis.
Health Enterprise East (HEE) delivers technology advisory and innovation management services to industry and the NHS.