Should you be on X (Twitter)?

Between 2013 and 2016, Twitter became popular in the education community for promotion, peer discourse, and parent communication. However, following Elon Musk's takeover in 2022 and subsequent rebranding to X, the rise of extreme content and hostile communication on the platform, along with EU criticism and an Australian Government lawsuit, has many questioning its role in their digital presence.

Join our webinar: Should you be on X?

To succeed on X today schools and education brands face a complicated dilemma – should you maintain your presence and try to continue to build on an engaged social media audience, which is a hard-won prize, or take the decision to move away from the platform?

Join Conscious Communications for an insightful webinar: ‘Should you be on X (Twitter)?’ presented by Ali White and Sophie Baillie. Reserve your place here

To make this decision, the best place to start is looking forensically at the data available, to understand what value the platform is bringing in context, and how it compares in effectiveness to other marketing and communications activities.

Key takeaways:

  • How to approach and interpret data
  • What to prioritise and what to ignore
  • What strategies are effective for data interpretation and insight gathering
  • A guide to strategic decision making for questions like “should we be on X?” 

Ideal for those seeking to understand where to start or how to enhance what you currently do with measurement, this webinar will help you make sense of the numbers and put them to good use, because the numbers alone mean nothing, they only gain meaning through the process of interpretation and understanding of impact.

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