Startups, let's reinvent the cosmetics industry together!

Change the beauty tech industry with L'Oréal Research & Innovation. L'Oréal Research & Innovation is organizing the first edition of the L'Oréal Challenges for Deeptech startups. Any startup with a solution, product or technology that can bring something new to the cosmetic industry is welcome to participate. This is the opportunity to create new partnerships!

Dates Saturday, November 27, 2021 to Sunday, November 28, 2021 - Download as vCalendar
Venue Online
Website Event website

Event details:

L’Oreal is looking for companies with products ready to use or integrate in existing formula but also to build new products. Even if your solution is used in a different industry, or if your solution is based on any sort of technology or material, do not hesitate to apply for the challenge.

This exciting call for projects is open to any kind of startup developing all types of technology or materials that could be transferred to bring something new to the cosmetics industry.

By joining any of the challenges, you will have direct access to L'Oréal partners, create a privileged relationship with our in-house experts, and find new partners to help develop your solution.

Why apply?

  • Mentoring: opportunity to connect with industry experts, support your project, get feedback and improve your solution
  • Partnership: Proof of concepts, access to L’Oreal labs (where applicable)
  • Know-how: The Group’s extensive expertise in the beauty industry
  • Knowledge: Privileged access to our masterclass
  • New market opportunities: Support for your start-up development

Challenges open for applications:

The closing date for this series of challenges is 28th November.


The challenges are being hosted on the Agorize platform who are managing the posting of the challenges and the collecting of the responses. 


L’OREAL is the world leader in the cosmetic industry and continues to be a science and innovation driven company since its creation more than 110 years. It was created by a startup entrepreneur, Eugene Schueller, who started to develop in his garage an innovative hair coloration. Since then, innovation and entrepreneurship have been the DNA of L’Oreal with a motto: ‘seize what starts’ to create the beauty that moves the world. With a world in constant change and evolution, L’Oreal wants to be at the forefront to create the Future of Beauty that will be sustainable and inclusive. We believe that new tech & innovative business models are going to profoundly change the beauty consumer experience for the better.