IT PAYS TO SHAKE DOWN YOUR THINKING BEFORE YOU START DEVELOPMENT.
Through a process of osmosis with our client base over a decade, we figured out our approach to consulting with clients who wanted to develop new products was a little different. We know the UK has a great wealth of design innovation companies, yet we came to understand that other touch-points along our client’s journey before they got to us, might have been less than optimised for their products future success.
Apparently, some product designers failed to dig deep into the problem statement or to work through any feasibility study of the concept or route to market prior to quoting.
This was a bit of a revelation. Our clients showed us, the established industry view could at times suffer from what we call “Passive Design Thinking”, which only stacked the chips further against our clients’ chances of success.
It was pointed out, Flynn Product Design focused more on how to optimise for success and reduce risk than some of the competition. I’m sure it’s been used somewhere before, but for us, the term “ Active “ vs “Passive” Design fits the bill. It’s our culture to consider a clients return on investment, so that is baked into our process when handling new business, creating the brief and product design specification.
We work with you on a one to one basis, you invested in us, we can invest in you, making sure we’re going to quote for a well-considered brief. We need to get immersed in something you might have been thinking about for years. The workshop seeks to make this kind of consultation more accessible to all even on a tight budget. We charge only for either a full or half day workshop, there is no obligation and should you (as 95% of our Workshop attendees’ do) contract us to develop your product we will refund the workshop. Sometimes in about 3% of cases, our workshop process highlighted a lack of feasibility for the project. In our view, that’s also money well spent. Saving our clients potentially thousands on a product which had known
