In spring 2023, CRA’s Life Sciences Practice held a roundtable discussion with Medical Affairs leaders to better understand obstacles prohibiting their teams from achieving their vision, in addition to progress made towards overcoming those obstacles.
CRA’s global experts in life sciences support medical affairs teams to optimize their role as the key interface between scientific/medical community and patients. Our focus is helping our medical affairs clients articulate their organization’s true value, develop innovative strategic plans, and track progress towards high-impact goals, all aimed at providing better care, treatment and education to patients, providers, and payers.
Challenges Medical Affairs is facing:
- Creating awareness for Medical Affairs impact
- Data and analytics requirements
- Dissemination expectations
- Siloed engagement plans
- Cutting through noise
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