Opportunities for interim, contract and temporary positions

Digital Shoestring Unit – Marketing and Engagement Lead

Role Summary

The Marketing and Engagement Lead has the following main responsibilities:

Strategy

  • Contribute to the strategy for Shoestring during its transition between research and a commercial / community based activity
  • Attend the weekly Digital Shoestring Management meetings and will provide a monthly report on progress and plans to this meeting.

Marketing and Outreach

  • Designing Digital Shoestring awareness programmes
  • Managing marketing, outreach & communications for the Shoestring Programme
  • Act as a champion for the programme, Presenting and speaking publicly as required
  • Oversight of Shoestring Training Programmes

      Membership, Networks and Community

  • Support the development of a Membership model
  • Membership building and membership support
  • Development of all elements of the Shoestring community
  • Development of a regional / sectoral roll out programme
  • Working with national & regional networks to roll out the programme

Platform Development

  • Planning a web-based community platform/portal
  • Developing a web-based community platform/portal (working with appropriate web developers)

Full-time, 37.5 hours per week.

The Digital Manufacturing on a Shoestring programme is an EPSRC funded research programme which has devised an affordable, easy-to-implement approach that helps manufacturers to try out small-scale digital solutions that will not disrupt core operations, but which can provide immediate benefits.

A Digital Shoestring Unit is being established to oversee the transition of the Digital Manufacturing on a Shoestring research project into a viable, self-sustaining industrial programme.  The formation of the Unit is being funded by the Gatsby Charitable Foundation.

In order for the Shoestring programme to transition from research into industry use, a number of key objectives have been identified:

  • The establishment of a Digital Shoestring Unit to develop key offerings (training, membership etc) and support regions in developing their own local Shoestring programme
  • An online portal giving access to the Shoestring configuration platform, pre-configured solutions, training and how-to guides, a community platform and installer directory
  • Shoestring training programmes for SME manufacturers, service providers and apprentices
  • Train-the-trainer programmes for teachers in FE colleges, apprentice training centres and similar, to allow at-scale UK wide dissemination of the Shoestring platform and approach.
  • Enabling regional bodies to lead on Shoestring in their local region including local pilot deployments

As the first key step in the transition, the Digital Shoestring Unit will be established in late 2021.   It is anticipated that the Unit will work alongside the existing technical research team to achieve the other key objectives.

The Digital Shoestring Unit will be incorporated into IfM Engage, a company which is wholly-owned by the University of Cambridge. Profits from IfM Engage are gifted to the University of Cambridge to fund future research activities. The Digital Shoestring Unit will also work directly with the Distributed Information & Automation Lab within the IfM (DIAL).

This is a fixed-term position for two years initially.  The salary range is £42,000-51,000pa

 

Role Summary

The Marketing and Engagement Lead has the following main responsibilities:

      Strategy

  • Contribute to the strategy for Shoestring during its transition between research and a commercial / community based activity
  • Attend the weekly Digital Shoestring Management meetings and will provide a monthly report on progress and plans to this meeting.

Marketing and Outreach

  • Designing Digital Shoestring awareness programmes
  • Managing marketing, outreach & communications for the Shoestring Programme
  • Act as a champion for the programme, Presenting and speaking publicly as required
  • Oversight of Shoestring Training Programmes

      Membership, Networks and Community

  • Support the development of a Membership model
  • Membership building and membership support
  • Development of all elements of the Shoestring community
  • Development of a regional / sectoral roll out programme
  • Working with national & regional networks to roll out the programme

      Platform Development

  • Planning a web-based community platform/portal
  • Developing a web-based community platform/portal (working with appropriate web developers)

Reporting and Support

The Marketing and Engagement Lead will report to the CEO of IfM Engage for all line management and human resource purposes and will report to the Head of DIAL in terms of delivery of Shoestring activities.

The role will work alongside the Business and Planning Lead (within IfM Engage) and with the Technical Development Lead and Research Programme Lead (within DIAL).

Closing date: Friday 7th January 2022