Managed jointly by Star Radio and Cambridge Marketing College (CMC), the programmes feature practical advice, tips and interviews with guests. Experts interviewed have included Anne Godfrey, CEO of the Chartered Institute of Marketing and Peter Fisk, CEO of GeniusWorks.
In the first show, now available for download, Charles Nixon, Master of the Marketing College, defines ‘agile marketing’, Neil Wilkins of ViperMarketing shares ideas on mobile marketing and Terry Nicklin, Director of KeynotePR, looks at the changing personalities in marketing today.
Listeners who miss the live broadcast can listen to it on podcast – just the thing for that weary commute. The second programme will air tomorrow (15th January) and will take a look at the Internet of Things and how it could impact marketing, for good and ill.
Presenting the show, Kiran Kapur, Director at CMC said: “Feedback on the Marketing Review has been very positive and its seems that busy marketers really appreciate the chance to take on board some of the latest thinking without yet more on-screen reading.”
The Marketing Review airs on Star Radio 107.9/1 FM fortnightly on Thursdays, and is available as a podcast here.
Image: Kiran Kapur, Presenter of The Marketing Review.
About Cambridge Marketing Colleges
Cambridge Marketing Colleges (CMC) is a network of ten regional study centres offering weekend and evening study, distance learning and in-company programmes leading to internationally recognised professional qualifications awarded by the Chartered Institute of Marketing, the CAM Foundation, the Market Research Society and the Chartered Institute of Public Relations.
CMC also works with UK and international businesses, charities and public sector bodies on the delivery of marketing education and training programmes to ensure that they remain at the commercial forefront and attract the best people into their organisations.
CMC was founded in 1991 and has grown into the largest professional Marketing College in Europe.
Contact: Charles Nixon on 01954 234944, or charles@marketingcollege.com
About Star Radio
Star Radio is based at Mercers Row in Cambridge and is run by Station Manager: Mark Peters. It broadcasts on 107.9 FM from a transmitter just outside of Cambridge city centre and on 107.1 from Ely city centre. All of the programming is produced and presented locally from studios in Cambridge.
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Editorial contact:
Terry Nicklin
Tel: 07923 540695
E-mail: terry@keynotepr.com
2015 marketing radio podcasts kick off
14 January 2015
The Marketing Review - a series of radio podcasts for marketers and business owners - has started its 2015 programme with its first broadcast.