Alzheimer's Research UK is chosen charity for carol concert


The Salvation Army’s Norwich Citadel Band will take to the stage on Sunday 7 December with their popular Christmas concert in support of Alzheimer’s Research UK. A collection will be held following the concert and there will be Alzheimer’s Research UK Christmas cards available to buy – with all donations going to the charity.


Alzheimer’s Research UK is the UK’s leading dementia research charity, specialising in finding preventions, treatments and a cure for dementia.

The carol concert includes music from the Norwich Citadel Band and Youth Choir. This year the event will be marking the 100-year anniversary of the start of the First World War.

The concert begins at 6pm and takes place at the Salvation Army Norwich Citadel, 34 Giles Street, Norwich NR2 1LL. Entry is free and there is pay and display parking available at St Giles car park, opposite the venue.

Michael Whybrow, Secretary at Norwich Citadel Band, said:

“We are delighted to be supporting Alzheimer’s Research UK through our carol concert. The event is always popular in the community and is a lovely way to start the festive season.

“We select our chosen charity for our Christmas concert very carefully and there was unanimous agreement from our members that Alzheimer’s Research UK should benefit from this year’s event.”

Jodie Vaughan, Community Fundraising Manager at Alzheimer’s Research UK, said:

“We are delighted to have been chosen as the charity to benefit from the Salvation Army Norwich Citadel Band’s Christmas concert. We are really excited about attending the event and look forward to seeing as many people there as possible.

“There are over 830,000 people across the UK living with dementia today, including nearly 14,000 in Norfolk. Despite this, dementia research is desperately underfunded compared to other serious diseases. We rely on public donations to fund our world-class research and it’s thanks to the support from events like this that we’re able to continue our crucial work.”

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Alzheimer’s Research UK is the UK’s leading dementia research charity. We fund innovative research with the power to transform lives, campaign for government action, and help people to understand dementia and the progress we’re making with research.

Our people are vital to our mission. Our pioneering spirit is reflected in the energy and drive of our staff – all of whom play a key role in helping realise our vision of a world where people are free from the fear, harm and heartbreak of dementia.

By working at Alzheimer’s Research UK, you will be part of an organisation that has been recognised nationally as an outstanding place to work. In 2020, we were listed 39th in the prestigious Sunday Times 100 Best Not-for-Profit Organisations to Work For. We were also awarded a 2-star accreditation by Best Companies, recognising outstanding levels of workplace engagement and were listed in the 75 Best Companies to Work For in the East of England.

Alzheimer's Research UK