Free workshop for female entrepreneurs


Enterprising Women, the virtual business support network, is offering local businesswomen and would-be entrepreneurs the chance to hear from experienced practitioners and take away practical tips and inspiration.

Enterprising Women events cater for a wide range of women, ranging from those interested in self-employment, to women already running successful businesses.

Cambridge-based entrepreneur, Beckie Whitehouse, found herself in personal circumstances that prompted her to consider setting up a business. Beckie’s husband’s work commitments meant the family had to relocate twice in one year, which led Becky to Life Coaching as a way of dealing constructively with the situation. Not only did the coaching have a profound effect on Beckie’s outlook, but it also convinced her that she’d found her career niche.

 “It was a fantastic moment, suddenly realising what I wanted to do with my working life,” she says, “and so, fortified by my newly-found confidence and energy, I studied hard to gain a Diploma in Personal Coaching with the Coaching Academy.”

Shortly after qualifying, Beckie set up her own company, Be Confident Coaching, and started to use her expertise and experience to help her clients.

“Things went well, and I really enjoyed the work,” she explains, “but I found it challenging to juggle family life with building my client base. I sensed that I needed to start marketing myself more effectively...and that’s what led me to the Enterprising Women (EW) community.”

Enterprising Women is running a free event at St John’s Innovation Centre in Cambridge on Monday 21st March, entitled Marketing on a Shoestring. If the very notion of marketing gets you in a muddle, this informative workshop will take you by the hand and lead you through the marketing maze, starting with the basics – what is marketing, and why is it so important? Learn about identifying and reaching your market, understand pricing and competition, getting the word out there, and winning repeat custom. Events fill up fast, so book your place now to avoid disappointment.

Event details
Monday 21st March
Marketing on a Shoestring
Ten things every new business should know about marketing.
9:30 am registration, 10:00 am to 12:00 pm
Venue: St John’s Innovation Centre, Cowley Road, Cambridge, CB4 0WS

Book onto the above event now, by calling freephone 0800 012 1365, book online at or email


About Enterprising Women
Enterprising Women is a vibrant and dynamic networking community providing comprehensive business support and specialist information to help women start up and grow their businesses. The community is comprised of over 8,000 entrepreneurial women members nation-wide. Selected as UK best practice for SME support by BIS in 2009, this award-winning community offers excellent promotional and networking opportunities, complemented by mentors, a loan fund, and a huge range of business support resources.

To find out more about Enterprising Women, visit

Enterprising Women is delivered by economic development company YTKO, and funded by East of England Development Agency  (EEDA).


For further information on the above event, or to interview a case study, contact Mina Nazemi on 01223 421477/07786 384912 or email




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