Sitting on sopping wet grass in winter gales when you've fallen from your bike and bruised your ribs is not the ideal time and place to have your portrait done.
Tycoons in focus
But Analysys boss David Cleevely was happy to take up the pose for his portrait to be included in the new photographic gallery at Cambridge University's Entrepreneurship Centre.
According to Cambridge photographer Philip Mynott, Dr Cleevely's attitude was typical of the 25 entrepreneurs he was commissioned to portray.
'Once they knew what I wanted, they were happy to go along with it -- they were all very flexible and I think this is part of their success -- they were easier to photograph than many clients,' said Mr Mynott, who took the series of black and white portraits of the region's 'movers and shakers' for a permanent exhibition at the Centre in Trumpington Street.
All photographs were taken with a hand held camera, using only available light and printed by hand.
'Everybody joined in the spirit of the project and allowed me to interpret them in the way that I see them,' said Mr Mynott, a former News photographer.
In each image Mr Mynott tried to include a clue as to what makes an entrepreneur click -- 'first and foremost they are portraits but when viewed as a series they aim to make the viewer question what makes an entrepreneur -- although every person was unique and impossible to pigeon hole.'
Entrepreneurs photographed by Mr Mynott include Sir Christopher Evans, Hermann Hauser, Peter Dawe, Gordon Edge, Sir Arthur and Michael Marshall, among other high-profile regional personalities.
The business stars of tomorrow have not been overlooked -- start-up companies have also been included in the gallery such as Emily Shuckburgh, who is part of a team launching Weather Informatics.
The Entrepreneurship Centre at Cambridge Judge Business School aims to inspire, enable and research entrepreneurship.