With Growth Architects' guide below, you'll soon know which metrics you can review to make sure that you're aware of your campaign's health and most importantly, if it's all working to generate a positive ROI.
KPIs, or Key Performance Indicators, are metrics which can used to measure the output of something. In our world, we use them to measure the output of a marketing campaign and if used correctly, it should provide a quick snapshot reflecting the campaigns health.
Thoroughly understanding Key Performance Indicators of campaign performance is really essential for anyone working in pay per click (PPC). The goal of every single PPC campaign should be directly correlated to a different KPIs – ideally, during the campaign planning phase.
Understanding what your campaign is designed to achieve is a crucial element but so is being able to measure it in a simple and understandable way. After all, what’s the point of running a campaign if you can’t then see if it was a success or a failure?
Correct measurement of your campaign performance is really the only way to demonstrate ROI both to your clients (if you have some) or to your employer.
Here are the 5 most important PPC KPIs to use>>>