ViewRanger honoured with 2012 Appy Award


22-03-2012

ViewRanger, the award-winning outdoor navigation app, developed by Cambridge company Augmentra is honoured to be the 2012 Appy Award winner for the Mapping/Location Based category.

The annual Appy Awards celebrate the world’s finest Smartphone apps, winners of the awards were announced at a reception in San Francisco hosted by communications firm MediaPost.

“We are very pleased to be recognized by the Appy Awards as an outstanding GPS navigation app,” says Ian Pond, Chief Marketing Officer for ViewRanger. “Building on the great response received at the launch of our USA edition, we are confident that this award will continue to make 2012 a successful year for ViewRanger.”

Since its inception, the Appy Awards have been designed to include all devices and platforms and an array of categories such as finance, cooking, medical, and fitness. Each finalist was carefully chosen by an Executive Jury comprised of veterans from three industries: developers, advertising and marketing, and popular technology publications. Among ViewRanger, other 2012 finalists included Mint, HBO, Home Depot and Ask.com.

ViewRanger is designed for Outdoor enthusiasts like hikers and mountain bikers and supports all the features expected of a top-end GPS device, including track recording, waypoint navigation, map coordinate entry and GPX file exchange.

It also uses the smartphone’s connectivity to support map download on the move, real-time phone-to-phone and phone-to-web location sharing, and wireless synchronization with the web based route planning and social media sharing tools at My.ViewRanger.com.

The USA edition app includes the highest quality topographic mapping information in the United States that can be cached for offline use. The maps are marked with 250,000 miles of public land trails. The app also includes access to downloadable expert guided routes from Menasha Ridge & Wilderness Press.

For more information on the Appy Awards go to http://appyawards.net/.

 
About ViewRanger GPS

ViewRanger GPS is the award winning mobile phone application, which delivers GPS navigation, mapping and location-based content to outdoor enthusiasts worldwide. Used in over 150 countries, ViewRanger has topped the app navigation charts in markets across Europe, Africa and Asia.


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Media contacts: Nina Beadle/ Rachel Holdsworth, PR consultants, Holdsworth Associates, Tel: 01954 202789, email: Nina@holdsworth-associates.co.uk,




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