Local animation company WaveFX has produced many award winning animations over the past 20 years for some of the world’s biggest companies including Microsoft, Lloyds and Siemens. Its latest project involved blending photorealistic animation with real world footage filmed in Leeds to create a seamless journey around and through a new Domino printing press.
Animation meets film production with WaveFX
Domino Printing Sciences has established a global reputation for the development of printing technologies. This year they launched the latest Generation 7 inkjet technology platform, the N730i digital colour label press.
WaveFX had worked with Domino for many years, producing corporate videos, photo-realistic animations and global webcasts.
Andrea McGinty, Marketing Manager Digital Printing Solutions, says: “Thanks for all the great work you have done for us this year – everyone keeps saying what a great virtual event the N730i launch was and that we have really set the bar high for any future events!”
Chris, lead-animator at WaveFX, commented: “Photorealistic animations transform complicated ideas into clear visual concepts. Our 3D cameras can explore, dissect and flyover places conventional cameras simply can’t go. From a simple sketch on a scrap of paper to AutoCAD and Solid Works, we create visualisation that will clearly demonstrate your ideas and concepts.”
As a one-stop design house WaveFX handled all the on-site video production, including draping the background of the physical machine to emulate a studio as the machine was actually situated in a busy working factory environment.
In the studio the printer was modeled in incredible detail using 3D max software which allowed the real camera movements to be blended with the virtual.
#animation #Infographics #3danimation #360animation #360vr #photorealistic3d
Full service corporate video production and live event streaming company - based in the heart of Cambridge - creating engaging video and digital media for over 20 years for big brands, multi-nationals and local businesses