After the success of last year’s B2B marketing conference, OST marketing have again launched DigiConf, inviting all Cambridge-based businesses to attend a global virtual conference packed full of post-pandemic marketing insight.
Cambridgeshire business takes marketing conference global
What is DigiConf? OST explains...
DigiConf is a virtual B2B digital marketing conference that brings together 1,000+ senior B2B marketers for a day of pure insight. There are 4 sections to the day:
Strategy & Innovation
After a quick round-up of what's new in digital from our host, Luke Brynley-Jones, we'll dive straight into how to grow your marketing out of the pandemic. Jo Geraghty (former Head of HR, Goldman Sachs) will explain the impact of the global pandemic on marketing teams, their innovation and performance. Malin Linden will show how SAP rapidly pivoted their marketing last year, and what the impact has been. Then, after our CMO's Question Time (Any Questions format), marketing transformation guru, Adele Ghantous, will provide a roadmap for re-booting your marketing for post-pandemic growth.
Technology & Data
Bev Burgess (ITSMA), kicks of the mid-morning session with a tour of the best ABM case studies. While on the Sessions Stage, Marketing automation expert, Philip Storey, explains how to win at B2B email automation. Our Marketing Ops Panel, featuring Helen Brougham (O2) and Ian Bennison (Intertrust Group) then explore 7 challenges that Marketing Operations Should Solve for you Today.
Social & Creative
The afternoon kicks off with our B2B Social Question Time (Any Questions format), featuring Katy Howell from Immediate Future and a team of social specialists, while Andy Lambert (ContentCal) explores How to Nail Your B2B Content Strategy on the Sessions Stage. Comedian and Creative Director, David Schneider, then provides a 20 min blast on how to make B2B content truly engaging.
This session wraps up with a discussion on Employee Advocacy and How to Activate Senior Execs, featuring Sarah Goodall (Tribal Impact, plus speakers from Colt Technology Services and Zurich Insurance. On the Sessions Stage we also have a Best practice guide to Running Successful Virtual Events
Search & Paid
Our final session includes three quick-fire presentations on How to Drive ROI from Video Marketing (ex-Wistia, Phil Nottingham), B2B Paid Lead Generation: Tools& Tactics (Sam Noble, Biddable Moments) and New Performance KPIs for SEO from the irrepressible Jono Alderson of Yoast
What’s the format?
With two live streams, breakout rooms, 1:1 video consultations, peer-to-peer networking, and downloadable resources, DigiConf is 100% interactive and collaborative. The user-friendly conference platform means you can tune in all day, or dip in and out. DigiConf is also available on-demand for 6 months after the big day.
DigiConf is free to attend – Book your ticket today - https://digiconf.co.uk/
OST Marketing is an award-winning social media and digital marketing agency, based in Cambridge