UEA postgrad explores the value of the Cambridge brand


08-07-2021
 cartoon type character with the word 'Brand' in his hands. Image by Peggy und Marco Lachmann-Anke from Pixabay

How important is the Cambridge brand to the development of firms within the cluster?  Marketing managers from biotech and ICT firms based in Cambridge are invited to participate in a study about industrial clusters.

Dario, a postgraduate student of Brand Leadership at the University of East Anglia (UEA) is investigating the relationship between place branding and corporate brands for his dissertation project. He is looking for local marketing managers to provide insight into the importance of the Cambridge connection for their businesses.

He explains: "The main scope of the present study is to explore the branding process of the Cambridge cluster and the brand development of firms within it.

"The research aims to provide managers responsible for developing cluster brands with insights into the strategies to adopt in order to shape a collective brand for their cluster members.

"Participation is entirely voluntary, and participants can be reported in an anonymous form. If requested, data will be deleted after the termination of the study."

If you are interested in participating in this study, please send an email to Dario here. (d.giuffre@uea.ac.uk)

 

Image by Peggy und Marco Lachmann-Anke from Pixabay

 

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Cambridge Norwich Tech Corridor