B2B marketing has gained increasing recognition during the past decade, as marketers have come to appreciate the unique challenges of communicating with a business audience. Over the last 25 years ABBA brings together the best independent B2B marketing agencies in the UK to promote B2B marketing as a specialism in its own right.
Cambridge based agency Omobono works with some of the world’s largest companies on a global basis to drive their relationships – with customers, employees and stakeholders. It offers a full service, from strategy and communications planning to creative delivery and implementation of complex, dynamic websites, through to mobile and social marketing. Clients include AXA, BP, Coca-Cola Enterprises, Legal & General, Miele, Norwich Union, Standard Life and Syngenta.
Omobono has joined ABBA at an exciting time - the association is well connected with the Business Marketing Association (BMA) based in Chicago – opening up an international platform of support to its UK members.
Fran Brosan, Chairman of Omobono, said: “We've been committed to B2B since we started in 2001 but as we get bigger and bigger there are fewer and fewer organisations that have the specialist understanding to help our people grow. We are looking forward to working with ABBA to share best practices with other leading agencies in our sector.”
Olwyn Bloor, General Secretary of ABBA, added: “We are always delighted to welcome new members to the Association and it’s great to have Omobono on board; Fran and the team will be an excellent addition to our Association.”
Further information on how to join the collective voice of B2B at ABBA can be obtained from Olwyn Bloor on 01625 578511, or email her directly at info@abba.co.uk
Additional information on ABBA can also be found on the web at: www.abba.co.uk
Further information on Omobono is available on the web at: www.omobono.com
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