The win followed a five-way pitch with KISS a clear winner with its strategic approach and single-minded creative thinking. Diana Rees, Marketing Communications Manager at Bayer CropScience UK said: “Despite being new to the agricultural sector, KISS had clearly worked hard to gain relevant insight via hands-on research with customers and competitors. As a result they nailed the key insight, differentiator and brand idea with great clarity, but equally importantly, demonstrated a class-leading approach to account and project management. The whole team is a pleasure to work with, and the positive chemistry within the team at KISS is obvious and infectious.”
Adrian Cottey, Seeds Business Manager added: “As Bayer CropScience enters this developing market in the UK, and aims to set itself apart from the current players, we needed to make sure that the agency we chose were able to provide the necessary strategic analysis and direction, and develop clear new insights for us to exploit. KISS showed us that they were very skilled in this, while keeping simplicity and flexibility in their proposals, which is critical for this very dynamic market.”
Simon Fryer, CEO of KISS said: “We are delighted to be appointed as the Bayer CropScience UK agency for this very important new venture. The whole team worked very hard to win the Bayer Account and this is a great endorsement for the agency and demonstrates our growing credentials in the science and technology sector.”
He continued: “As with any new business opportunity, the team immersed themselves in the agricultural sector. We don’t have an agri business division so it was a steep learning curve and involved talking to farmers and industry experts, attending the recent Cereals 2013 event in June and generally getting up to speed with the seed industry. Part of the agency’s strengths is our agility and ability to get to grips with often very complex subjects, developing a single-minded proposition and campaign that will deliver on client’s business objectives.”
The KISS account team will consist of Simon Fryer (Strategy Planner), Sarah Reakes (Account Director), Hannah Merriman (Senior Account Manager) and Josef de Pfeiffer (Account Manager).
About KISS Communications www.kisscom.co.uk
Part of the KISS Creative Group, KISS is an integrated agency built on the philosophy of keeping things simple. The KISS guiding principles are to have a lack of unnecessary complexity in everything we do whilst delivering maximum effect with minimum means. Our experienced team energise brands that have a total commitment to be number one in their category, gain distribution and increase sales around the world.
Our mission is to surprise our clients with ideas that inspire. Our ability to cut through complexity and deliver a single-minded proposition has been instrumental in us winning our broad range of blue chip clients, including Anglian Water, Bokomo Foods UK, PlastiKote, Booking.com, Johnson Matthey, Bosch, Snap-on Industrial and successful SMEs including IMServ, IXICO, Cambridge Cognition, One Nucleus, Balancing Blooms, Horizon Discovery, IMRG, 8 Solutions, PWR+, Praxis Unico, SBRI, SKIM, Real-Status, Intergence, and Cambridge Past, Present & Future.
The KISS Creative Group comprises KISS Communications, KISS PR and KISS Digital. We provide strategy, advertising, design, branding, digital, exhibition, public relations and social media services.
For all the latest KISS news, do follow us on Twitter (http://twitter.com/KISStalk) and LinkedIn
About Bayer www.bayercropscience.co.uk
Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. This year the company is celebrating 150 years of Bayer – consistent with its mission “Bayer: Science For A Better Life”. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 8,383 million (2012) and is one of the world’s leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 20,800 and is represented in more than 120 countries.
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For further information, please contact:
Laura Brown
T: 01223 911 123 or 0208 12345 75
laura@kisscom.co.uk
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