Blendology launches SoJoLife Interactive Event Solution at SXSW 2012

SoJoLife to showcase SOJO^™ branded give-aways with ‘Tap to Connect’ technology to make real-life connections and build online social networks 

Austin, Texas and Cambridge, UK – 9 March, 2012 – Blendology Limited, the interactive event solutions company, announced the launch of SoJoLife interactive event solution at SXSW in Austin, Texas. The SoJoLife team will be showcasing the cool and simple to use SOJO^™ branded gadgets and demonstrating how easy it is to make real-life connections just by ‘tapping’ two SOJOs together and adding those connections to online social networks.

“The SoJoLife interactive event solution has been developed to provide brand and event managers a new way to engage with their customers during and after events, create customer value and deliver measurable results,” stated Bill Munday, CEO of Blendology. “Businesses spend more than $520 billion on branding and advertising each year, with $7 billion spent on promotional campaigns that provide little or no way to measure their effectiveness. SoJoLife enables brand managers to engage with customers on multiple levels for a single promotional spend.”

SoJoLife interactive event solution consists of:

• SOJO branded give-away gadgets with patented ‘tap’ technology
• SOJO interactive media hubs
• Branded web page with interactive timeline for users to view and add their SOJO connections to social networks and engage with brand communities
• The SOJO Brand Manager Platform which illustrates SOJO connection activity and trends via a dashboard display..

SOJOs require no external infrastructure to operate and are on price point par with other event give-aways. No pre-registration is required – they simply work. SOJOs are robust, low cost and can be distributed en masse to everyone attending an event.

The SOJO Brand Manager Platform enables brand managers and event organizers to view a timeline of connection activity; view SOJO Hub interactions, analyse event user behaviour; and identify brand advocates.

Come meet the SoJoLife team and try out a SOJO, the coolest give-away gadget, at SXSW Tradeshow in Austin, Texas, 12th – 15^th March, 2012, on Stand 1119/1218. SXSWi attendees are invited to join the SoJoLife team at the SoJoLife Launch Party on Monday 12^th March from 5pm – 8pm.

You can also see how it works at  http://www.youtube.com/user/sojolife/featured 

About Blendology

Blendology is an interactive event solutions company that enables brand managers and event organisers to engage with their customers and deliver measurable results from their promotional spend. Blendology’s unique branded ‘gadgets’ allow users to make real-life connections and build online networks, and the Brand Manager Platform provides valuable information to monitor, analyse and measure campaign success.

Blendology’s event solutions include ProJoGroup, designed specifically for the professional conference and exhibition market, and SoJoLife which is targeted at large scale social gatherings such as live performances, sporting and hospitality events.

Established in March 2011, Blendology is a privately held company with multiple patents filed for its ‘tap’ technology and business model. The Company has secured seed funding and is currently seeking additional funding to ramp up production and expand business development activities. For more information, visit www.blendology.com.

For investment opportunities, please contact Bill Munday on +44 (0) 7960 525035 or by email bill.munday@blendology.com.

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