Blendology takes interactive event solutions to new levels

ProJoGroup Professional and SoJoLife social event solutions promote user engagement and deliver
measurable results

Blendology’s unique branded ‘gadgets’ allow brand managers and event organisers to connect, engage and interact with their customers in real-life and online and deliver measurable results from promotional spend.

Bill Munday, CEO of Blendology stated, “1.1 billion people worldwide attend events each year with two thirds attending social events like concerts, festivals and sporting events and the other third attending professional events like conferences and exhibitions. And in 2011 alone, over $7 billion was spent on promotional give-aways by large companies and Brands with no measurable return on their marketing investment.  Blendology has developed a unique branded give-away gadget that allows brand managers and event organizers to engage and interact with their customers during and after events, create customer value and measure the success of their campaigns.”

Blendology’s branded gadgets with the Company’s patented ‘tap’ technology allow users to connect with each other at events just by ‘tapping’ their devices together. No pre-registration is required – it simply works. After the event, the user can simply plug the device into their computer to see all the connections they made and when, and add those connections to their online social networks such as Facebook, LinkedIn and Twitter.

The Brand Manager Platform enables brand managers and event organizers to view valuable information such as a timeline of the connection activity and interaction with media hubs, and enables them to monitor and analyse user behaviour and schedule post event promotions.

Clair Mackenzie, Chief Marketing Officer of Blendology added, “Businesses and Brands are adopting new technologies and tapping the potential of social media in order to keep pace with customer behaviours, build customer relationships and increase profitability. Blendology’s unique branded give-ways are cool, memorable, easy to use and enable brand and event managers to engage with consumers on multiple levels from a single promotional spend. The post event online activity information provides them with greater insight into their customer behaviour, identify brand advocates, measure success and better plan future campaigns.”

Blendology’s event solutions include ProJoGroup, designed specifically for the professional conference and exhibition market, and SoJoLife which is targeted at large scale social gatherings such as live performances, sporting and hospitality events.

Bill Munday concluded: “I am pleased to say that both our funding activities and our product development plans are on target. Positive discussions are already in progress with new Angel investors and VC’s and our sales activity is significantly ahead of plan.”

Blendology will be showcasing SoJoLife Interactive Event Solutions at SXSW Interactive in Austin, Texas, 12th – 15^th March, 2012, on Stand 1119/1218. SXSWi attendees are invited to join the SoJoLife team at the SoJoLife Launch Party on Monday 12^th March from 5pm – 8pm.

About Blendology

Blendology is an interactive event solutions company that enables brand managers and event organisers to engage with their customers and deliver measurable results from their promotional spend. Blendology’s unique branded ‘gadgets’ allow users to make real-life connections and build online networks, and the Brand Manager Platform provides valuable information to monitor, analyse and measure campaign success.

Established in March 2011, Blendology is a privately held company with multiple patents filed for its ‘tap’ technology and business model. The Company has secured seed funding and is currently seeking additional funding to ramp up production and expand business development activities. For more information, visit http://www.blendology.com/.

For investment opportunities, please contact Bill Munday on +44 (0) 7960 525035 or by email bill.munday@blendology.com.

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