Blendology’s SoJoLife selected by UKTI and Thomson Reuters for exclusive UK Demo Day at SXSW

Austin, Texas and Cambridge, UK – 10 March, 2012

“Great technology is what underpins the uniqueness of the SoJoLife experience,” stated Bill Munday, CEO of Blendology. “Being selected to showcase SoJoLife at the UK Demo Day is not only a testament of our technical excellence but an excellent opportunity to let the invitees see for themselves how fun and easy it is to make real-life connections with the SOJO^™ gadgets.”

Blendology’s SoJoLife and the coolest event give-away gadget, the SOJO, has been selected by the UKTI and Thomson Reuters for the exclusive UK Demo Day on Sunday 11^th March at the SXSW 2012 Startup Village. Following a competitive application process, SoJoLife was selected as one of the best UK Tech companies spanning the digital genre to demonstrate its ‘tap to connect’ technology to tech-savvy attendees at a ‘by invitation only’ session from 3.00 – 3.30pm, which later becomes open to SXSWi attendees.

Blendology will be showcasing SoJoLife Interactive Event Solutions at SXSW Interactive in Austin, Texas, 12th – 15^th March, 2012, on Stand 1119/1218. SXSWi attendees are invited to join the SoJoLife team at the SoJoLife Launch Party on Monday 12^th March from 5pm – 8pm.

You can also see how it works at: http://www.youtube.com/users/sojolife/featured

About Blendology

Blendology is an interactive event solutions company that enables brand managers and event organisers to engage with their customers and deliver measurable results from their promotional spend. Blendology’s unique branded ‘gadgets’ allow users to make real-life connections and build online networks, and the Brand Manager Platform provides valuable information to monitor, analyse and measure campaign success.

Blendology’s event solutions include ProJoGroup, designed specifically for the professional conference and exhibition market, and SoJoLife which is targeted at large scale social gatherings such as live performances, sporting and hospitality events.

Established in March 2011, Blendology is a privately held company with multiple patents filed for its ‘tap’ technology and business model. The Company has secured seed funding and is currently seeking additional funding to ramp up production and expand business development activities. For more information, visit www.blendology.com.

For investment opportunities, please contact Bill Munday on +44 (0) 7960 525035 or by email bill.munday@blendology.com.

 *******

For further information please contact:

 ___________________________________