PEM’s new brand reflects its unique position at the heart of Cambridge, combining a modern outlook with its heritage as the city’s longest-established accountancy firm. It represents the firm’s strong values and dynamism, underpinning its commitment to working with individuals, businesses and charities throughout the region.
As part of the new brand rollout, PEM now has a new visual identity, responsive website and is making improvements to modernise its offices on Station Road.
Paul Chapman, Managing Partner at PEM, says: “Our rebranding project has been an exciting journey and has given us the opportunity to consider and consolidate our core values as an organisation. I feel strongly that we’ve achieved a new brand that accurately reflects who we are and our approach to working with our clients. It’s been a positive experience for our teams, uniting us with one clear vision and approach for the future.”
The rebrand also includes PEM Corporate Finance (PEMCF). PEMCF has always had a separate brand from PEM to reflect its specialism. For this reason it will continue to have a slightly different look and feel. However the core of the division’s new brand is much more in line with the main firm. This decision demonstrates PEM’s commitment to a one team approach.
For more information and to visit the new site head to www.pem.co.uk
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