Business stories: Why they’re important and how to write them

If you’re in business, you’re also in the business of writing business stories. And this is important because people, more than ever, long to connect on an emotional level.

business-stories

Chris Dunn Consulting writes:

You have to win hearts as well as minds if you want to win in business. Yet the content that many companies produce for internal and external audiences often fails to engage or inspire.

So how do you write authentic business stories that bring to life what you do differently and better than any other organisation?

Our latest article here explores the art of business storytelling.

It also introduces three books that will help your company craft stories that humanise your brand, bring it to life, and build engagement.

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For help with your business development or change management, please call us on +44 7927 638711 to schedule a free consultation.



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