From St Ives (Cambridge) to St Ives (Cornwall), Naturepac’s eco-cup will ensure G7 coffee consumption is as sustainable as the agenda.
Cambridge eco-packaging company serving up President Biden his G7 cup of morning 'Joe'
Cambridge-based Naturepac has been selected to supply eco-cups for this week’s G7 summit - supplying a truly sustainable cup of coffee to world leaders such as President Biden and Boris Johnson, who will be in Cornwall to discuss the biggest global issues of the moment.
The company’s EarthCoat cup was selected by G7’s hospitality supplier, Maggies Mobile Barista, due to its best-in-class recyclable composition that uses 40-51% less plastic than standard or compostable cups, making it less likely to end up in landfill.
At last count, a study in 2017 estimated that Britain gets through 2.5 billion coffee cups a year but sadly the study revealed that only one in 400 cups are recycled.
The Naturepac sustainable cup can be recycled in standard paper recycling bins, which is unlike most standard paper cups that can’t, due to the unsustainable level of plastic they contain. Most standard cups have to be industrially composted to be re-used but, if they are placed in the wrong recycling bins, they are unlikely to be recycled at all.
James Turton, Founder of Naturepac said: “Tackling climate change and improving the planet’s biodiversity will form a major part of the G7 agenda this year so we feel extremely proud that our sustainable product was chosen to help to fuel these G7 discussions, as they unfold. The sad fact is that many coffee cups do end up in landfill, due to innocent consumer misunderstanding about how and where to recycle them.
"At NaturePac we ensure all our Recyclable EarthCoat cups feature useful information about how to dispose / recycle the cup responsibly. We are passionate about helping educate customers and consumers around the different packaging and material options to suit their business, so they can make the best choice for the environment within their area. At present, we feel this cup is the best option for disposable cups.
"The EarthCoat cup was created to make recycling easier with its suitability to standard paper recycling methods. Ultimately, whether you are President Biden or any takeaway coffee enthusiast, you don’t have to think too hard about how you are doing to responsibly dispose of your finished cup.”
Naturepac was started by the family behind Evolution Packaging Products Ltd, Julie Collett, Harriet Turton and James Turton in 2018 and employs 11 people in St Ives Cambridge. The company’s mission is to lead the packaging industry towards a more sustainable future. Naturepac’s aim is to challenge the status quo, encourage innovation, and provide unbiased education.
2000 EarthCoat cups will be delivered to St Ives in Cornwall ahead of the summit commencing tomorrow (11th June).