Shopping trolleys fitted with low-cost sensors and Bluetooth Smart technology could revolutionise the retail experience – pinpointing the location of trolleys within stores and alerting shoppers to promotions as they browse the aisles. As well as enabling stores to target customers with relevant offers as they shop, data from smart trolleys could also be used by retailers to understand better what their customers decide not to buy – it could help highlight areas where customers stopped to browse but did not purchase anything.
Cambridge Filmworks' director Adam Giles commented: ‘We always really enjoy working with Cambridge Consultants. Being world class leaders in product development means that every film we make with them is uniquely cutting edge because of their exceptional design innovation.’
To listen to Dipak Raval, a commercial director at Cambridge Consultants, explain this amazing new retail innovation visit:
http://www.cambridgefilmworks.com/smart-shopping-trolley/
http://www.dailymail.co.uk/sciencetech
http://www.cambridgeconsultants.com/media/press-releases/new-smart-way-shop
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