The idea is that people take on a sporting challenge, doing it their way and in their time. It might involve swimming the length of the River Cam at a community pool or running the distance of the London Marathon throughout the course of April.
EACH wants people to track how many miles they cover on its website, where a ‘wall of fame’ will show who is taking part and what they are doing. There will also be a totaliser keeping track of the collective amount of miles covered. EACH hopes to see it hit at least 5,000 as the charity offers its free care and support to children and young people with life-threatening conditions, and their families, across an area of approximately 5,000 square miles.
Louis is a British Paralympic track cyclist who won gold in the C1-C5 team sprint and bronze in the C2 individual pursuit in Rio. He would typically cycle around 15-20 hours a week.
Louis said: “I’m excited to be part of the EACH campaign and really looking forward to coming on board as an ambassador.”
Karen Newton, EACH Cambridgeshire Fundraising Manager, said: “This is a great, big virtual event anyone and everyone can get involved in as it’s all about your challenge, your way. Take on a challenge that’s difficult for you, irrespective of how difficult it may be to others, and help us continue our vital work.
“It’s really simple to get involved and our wall of fame, as well as featuring your name and a photo, will allow you to write about your challenge. There’s also the facility to make a donation and/or pay in sponsorship money.
“This campaign also serves to highlight that more than half the care and support we deliver is out in the community, in family homes and hospitals, with our staff constantly on the move across the 5,000-plus square miles of East Anglia.
“All money raised will go towards this crucial service we provide for children and young people with life-threatening conditions, and their families.”
Raoul Monks, from Houghton, was the first person from Cambridgeshire to get involved in the campaign, running seven marathons in seven days across seven countries. For more information about and to support his effort, visit https://uk.virginmoneygiving.com/FlumeTraining
For more about EACH Mile Counts, to get inspired and get involved, go to www.each.org.uk/EACH-Mile-Counts now.