Theo Pepper, Account Executive at KISS, writes:
One of these was the UNESCO World Teachers’ Day 2018 International Conference.
The conference addressed the theme ‘The right to education means the right to a qualified teacher’, which was chosen to remind the global community that the right to education cannot be achieved without access to trained teachers. Shortages of teachers are a challenge in many countries, particularly developing nations where there are an estimated 264 million children and young people out of education.
Education is one of the sectors that KISS specialises in. We have worked with a range of clients in the education and ed tech arenas, including Cambridge Assessment English, the Behaviour and Health Research Unit, (part of the University of Cambridge), PACCS, The Babraham Institute, PraxisUnico and FutureLearn.
Recognising dedicated teachers
Most recently we have worked with Cambridge University Press to develop a new awards scheme to recognise teachers who have shown exceptional dedication to their students.
The Dedicated Teacher Awards 2019 will see students, and anyone else who would like to thank a teacher, nominating teachers to be considered for an award. Everyone has a story about a teacher who has inspired them and made a difference to their life – the awards scheme is encouraging people to share those stories. The Press will be showcasing amazing teachers, with finalists featuring in new publishing for 2019, as well as receiving a class set of resources.
KISS has been working with the Press to develop the awards scheme globally, and provide creative collateral to direct people to the Dedicated Teacher website where they can nominate a teacher. The Dedicated Teacher Awards provide great opportunities to showcase exceptional teaching – promoting the good work of the education sector in general.
Acknowledging the great work our teachers do is clearly important to us all – former England footballer Ian Wright recently caused a stir on social media, with a video clip, shared on World Teachers’ Day, that saw him reminiscing about his favourite teacher and then meeting up with Mr Pigden in the present day.
Anyone can nominate a teacher, simply visit the Dedicated Teacher website to find out more.
In-house expertise
It’s not just publishers and examination boards that can benefit from working with a specialist education agency – schools and further education institutions are also looking for opportunities to promote themselves.
And universities are increasingly having to market themselves in order to maintain high numbers of applications for places, in the wake of the fees increase that has seen student numbers drop. For example, some universities, usually newer institutions, are now offering two-year degrees. This is quite a selling point that is attracting students desperate to find a way to reduce course fees and living costs while studying, and offers a positive brand differentiator that sets these universities apart from their more traditional counterparts.
KISS’s in-house expertise in strategy, advertising, branding, digital, public relations and social media can help educational organisations deliver everything from a targeted local message to a national campaign. Our tried and tested approach can help you stand out from the crowd, improve marketing communications and drive awareness.
To find more about how KISS can help you promote your institution drop us a line.