The company is central to what CIR has been doing in its 10 years in consulting business: where HVM meets cleantech and intelligent systems.
"These areas of consultancy represent our core expertise, and provide a lot of value for clients engaging with such rational processes, vastly more than the cost," said Dr Justin Hayward. "People are aware of management consultancy, but it's often seen as expensive or intangible in value, or they feel they can do it themselves. The value of external consulting can be enormous. Through it, one can sense and measure and respond, and everyone knows what they are trying to achieve; the supply chain is managed and people know at micro-level what to do at all times when delivering products or services. This relieves some of the stress.
"Trying to advise yourself is hard, as we all know in personal life. So why do we not value it at corporate level? Would you fix your own car or cut your own hair? I strongly believe even and especially startups can benefit from our kind of consultancy. Experience, rational and creative minds coming together to create a flexible and valuable approach to a business.
"This client knows its market much better than we consultants do. That is normal. They unusually have excellent relationships with customer distributors and so on. But we nevertheless provide valuable insights through our company values, market research and routes to value work."
CIR Strategy has offered consultancy ranging from market research, customer analysis and competitor analysis since 2002. It's newer services include routes to value, company values, service design, customer experience, and services marketing.
CIR also:
1). created a database of all high tech companies in the Cambridge Cluster, and put this on a Google Maps API public webpage in 2007 free of charge. This great idea is now being taken up and superceded by Cambridge Phenomenon Ltd with their timeline innovation map.
2). coined the phrase High Value Manufacturing, and defined it in a report for government via the East of England International agency. Marks & Clerk, the 125 year old patent attorneys have confirmed this statement. CIR went on to run 24 high level conferences in the HVM Series since then, with the Cleantech series spinning out of the HVM series in 2007.
3). studied and provided research frameworks for the personal influential networks of the Cambridge tech cluster, something which was continued by researchers at Cambridge University's Business School and subsequently exploited by Cambridge Evening News and some large consultancies.
This HVM consulting project has already taken CIR colleagues to the Arctic Circle in Lapland, Finland, and Ireland. Soon there will be further meetings with the HVM client's distributor clients in an inspirational UK venue. This is part of CIR's 'hands-on' approach where the consulting team sometimes becomes indistinguishable from the client company team as CIR helps with delivery of the strategy.
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CIR's client may well be looking to grow rapidly to exploit its excellent opportunity in the space. Please contact CIR's Director Dr Justin Hayward for more information on 01223 303500.
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