I was in a webinar for high tech entrepreneurs "Making the Most of Cambridge Network" when the cobbler’s children came to mind, writes Richard Ord...
The cobbler’s children have no shoes: Building channels to market
One of the first questions I usually ask of a high-tech start-up is: “So you’ve got your demo, you’ve got your slides and you’ve got your passport – who are the first five companies you want to go and visit?” And if the answer isn’t self-evident, that’s a problem, and finding the right channels to market becomes critical.
From a standing start, it’s tough to connect with all your prospects under your own steam. You can’t “touch” them all directly, so access to a focused community will help amplify your message.
Richard Ord Consulting Ltd is based near Cambridge, trading as "The Silicon Eye", and providing consultancy for early-stage companies as they commercialise their technology. Richard specialises in strategy, business development and marketing in the semiconductor, renewable energy and power industries.