More has changed in marketing in the last two years than in the previous fifty.
-Adobe, Digital Trends, 2014
Taking Sales Management to the next level on Wednesday 18 March 2015 (a host venue is sought) is a one day course focused on providing a range of practical tools, techniques and approaches that you can start to implement with immediate effect to improve your whole sales team.
Often in a sales team there are top, middle and low performers and what can happen is that the majority of the manager’s time is spent trying to move the low performers up, rather than focusing on the middle and top performers. What impact would it have if you could make your mid-level and top performers 10% better? How much impact would that have on revenues/profitability?
Find out more and sign up here
The following day, Thursday 19 March, Introduction to Digital Marketing takes place at PA Consulting (Cambridge Technology Centre Melbourn HERTS SG8 6DP). This is also a one day course, designed for those wanting to catch up with the fast-moving world of digital marketing, for themselves or their companies.
At the end of the course delegates will
- Appreciate the development of digital marketing and how it’s changing everything we do
- Relate digital marketing techniques to the basic principles of marketing
- Develop an awareness of the digital impact on each element of the Marketing Mix
- Understand the ‘customer journey’
- Understand the range of tools available for digital marketing and how they can be implemented.
Find out more and sign up here
Did you know that every level of Cambridge Network membership means you automatically have the right to book on to any of the Network's quality Learning Collaboration courses at any time? A wide spectrum of soft skills, technical and leadership development courses are on offer throughout the year, so sign up now to build your capabilities...
The Learning Collaboration works on behalf of Cambridge Network members to organise, purchase and share training and management development opportunities, delivered locally. That means all members benefit from economies of scale, gaining improved access to high quality professional training courses at value-for-money prices.
Network membership means you automatically have the right to book on to any LC course at any time, while some categories of membership actually include LC training units.