Deciding where your budget is best spent is the dilemma of all marketers. Whether it be geared for customer acquisition, brand awareness or PR, there are endless decisions regarding where best to get the most bang for your bucks (or pounds).
Some believe traditional channels (magazines, journals, physical banner ads) are dead, others are dead-set on digital (Google ads, sponsored posts, Facebook ads) being the only way forward. Traditional offers benefits which digital can’t touch and vice versa – so what are the Pros and Cons of Digital vs Traditional?
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