Pupils are being asked to draw or paint bright, colourful pictures showing what family means to them.
They can let their creativity flow and include whatever comes to mind - parents, siblings, grandparents, family pets, favourite memories or other important people in their lives.
The artwork will be judged on content and not skill, so everyone has an equal chance.
The winners will be selected by Lucy Loveheart herself, and receive a unique and bespoke piece of family artwork.
There will also be prizes for the winning schools and four runners-up from each area. Every school will also receive a participation certificate.
Lucy (pictured right) said: “I’m delighted to be part of this wonderful competition.
“There’s never been a more important time for children and adults to express themselves through art and I want to do everything and anything I can to encourage creativity.”
Children are asked to donate £1 to take part. The competition closes on 22nd October, with postal entries to be received by the 26th.
Teachers can register their school here.
The EACH team will then send a pack to their school with everything they need, including a template for the artwork, a draft letter for pupils to take home and full details on how to submit entries.
EACH Acting Community Fundraising Manager Tina Burdett said: “We can’t wait to see what pupils come up with.
“Art therapy is just one of the many services we offer to families in our care.
“In art therapy sessions, children and young people have the opportunity to express themselves through art, helping them release thoughts, feelings and experiences.
“The artwork produced allows young people to communicate issues they may find confusing, contradictory or hard to put into words.
“Equally it can help those children and young people in our care who have difficulty communicating verbally to communicate what they are feeling.
“By raising just £23, you could pay for an art therapist for one hour. With around 1,500 primary schools in our region, just imagine the difference you could make together.”