EFS Manufacturing launches its new look


08-02-2021
EFS Manufacturing Ltd, new logo and visual branding

Cambridge PCB producer EFS Manufacturing has a new look.

The creative team of Angie Moyes and Judi Coe worked with local company EFS Manufacturing to design a new logo and strapline, visual branding and small website build. 

EFS Manufacturing has been in business for more than 20 years. Its team hand-builds printed circuit board (PCB) prototypes, through to machine-built pre-production boards.  As part of the world-renowned Cambridge Phenomenon, they work with some of the region’s leading technology companies.

Angie says: "We kicked-off the project with a ‘discovery meeting’ to discuss the company, its current needs, clients, and vision. This gave us a brief on the logo direction, branding and tone of voice. For a real feel for EFS, Judi interviewed the founder Ray Fordham and CEO Deana Fordham.

"The project is a 'Covid' baby, started just before the first lockdown, and finally completed as the third one hit!"

 

Graphic design isn't just adding the latest bells and whistles. Graphic design is about creating the right rapport between you and your audience. So we take time to understand both you and your business to get the right brief from you, in order to create an approach that resonates.

angie moyes / fuz / graphic design