Tobacco control experts from around the world estimate that two years after the introduction of generic packaging the number of adult smokers would be reduced by one percentage point (in the UK – from 21 to 20%), and the percentage of children trying smoking would be reduced by three percentage points (in the UK – from 27 to 24%*). The Cambridge research has been published in the journal BMC Public Health.
Because Australia, the first country to implement plain packaging, only did so in December of last year there is no quantifiable evidence as of yet. Therefore, scientists have used the next best option, the expertise of internationally-renowned tobacco control specialists from around the world.
Read the full story
Image: cigarette
Fried Dough from Flickr
Reproduced courtesy of the University of Cambridge
_____________________________________________
Experts believe plain packaging of tobacco products would cut smoking
24 January 2013
Experts believe that plain packaging of tobacco products would cut smoking, a new study has found.