Finalist position for PR campaign to push new methods of construction

Emma Drake Chart.PR, founder of Henbe

Founder of Henbe and Chartered PR and Communication consultant is shortlisted for the prestigious Marketing Excellence Award for 'Best Use of PR'.

Independent PR & Communication practice Henbe is shortlisted for a national business-to-business campaign that aimed to help bust the myths of modular home building using Modern Methods of Construction (MMC). 

Henbe Communication, along with collaborators Intelligent Conversation and client ilke Homes, will compete in the ‘Best use of PR’ category and will be judged by an esteemed panel of experts, from across brands such as: Financial Times, HSBC, Hello Fresh, Everton Football Club and leading agencies. The awards will be held at London’s The Brewery on April 2nd 2020, marking a new location as they enter its 11th year of recognising the best industry talent. Previous winners include Britvic, Natwest, Royal Air Force, Transmission and Southeastern.

The ceremony will see the best of UK marketing’s talent compete to be rewarded for their marketing campaigns over the last twelve months. Emma and her company will hope to be crowned in the ‘Best use of PR’ category for unrivalled performance in delivering marketing excellence for clients in the built environment.

This is the 11th annual Chartered Institute of Marketing (CIM)’s prestigious Marketing Excellence Awards and they recognise innovation and creativity in the industry. 

Emma said:“Regardless if I win or not, to have my work recognised in this way is so important, especially as a sole practitioner as sometimes these events and awards are seen as badges for big agencies.  I am truly excited to be amongst so many prestigious industry names.   In particular, I like working with companies doing things differently and who are using new technology and processes to help us all work smarter and achieve better results, like more energy efficient homes, built in half the time.   I’m keeping my fingers crossed for the results!.”

Chris Daly, chief executive of CIM said: “In uncertain times, the UK marketing industry has risen to the challenge to produce high-quality campaigns and significant rewards. For over a decade, our Marketing Excellence Awards have recognised the industry’s achievements and high achievers, but, this year, picking a shortlist has proved harder than ever.”

“I would like to offer my congratulations to all those who have been shortlisted; they represent the very best in the UK’s marketing talent.”

The CIM Marketing Excellence Awards have been running for over ten years and recognise and reward brilliance in the field of marketing, celebrating the finest minds within the profession. To find out more, visit:

The shortlist can be viewed here>>>

For further information please contact the Chartered Institute of Marketing press office at Good Relations on

About Henbe
Henbe was formed by Emma Drake in 2016 to provide corporate communication, marketing and public relations to companies predominantly in the built environment.  In particular, companies and people doing things differently.  Since forming Emma has led projects for a range of clients including; Urban Splash, Ilke Homes, Rentplus, Stride Treglown Architects, Axis Land Partnerships, Hill Residential, North West Cambridge Development Team,  Greater Cambridge Partnership, LDA Design, Sir Robert McAlpine, Highways England, and Rutland Group.

About CIM
The Chartered Institute of Marketing (CIM) is the world’s leading professional body for marketing, with over 30,000 members worldwide, of which there are over 3,000 Chartered Marketers. CIM’s mission is to create marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. It believes marketing is the critical factor in driving long term organisational performance.CIM provides members and organisations with five key benefits: • Partnership – CIM is a professional and organisational partner to support performance and career development• Education – CIM allows individuals and businesses to continuously upskill• Information – CIM keeps members up to date with the latest marketing thinking, and keeps organisations at the forefront of practices• Connection – CIM provides access to services, expertise and peers• Recognition – CIM is the global benchmark of professional competence For more than 100 years, CIM has supported, represented and developed marketers, teams, and leaders across the profession. There are 130 CIM study centres in 36 countries and exam centres in 132 countries worldwide. In the last year, over 7,500 people registered at over 230 CIM events. Find out more about CIM by visiting

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Henbe Communication provides independent communication and public relations advice to businesses challenging the norm or 'doing things differently' in property tech and the built environment. Comms 'That Works' and the Communication Strategy That Works podcast are initiatives by Henbe Communications Ltd.