Growth Architects writes:
Reaching a B2B audience through paid channels can be tricky. These types of campaigns often suffer from a variety of common challenges including highly competitive and expensive keywords in industries like finance and marketing, a smaller keyword playing field with lower search volumes than you’d like.
B2B conversions can also be hard to quantity compared with B2C conversions because they can occur offline or out-of-band far more frequently and this can make it difficult to connect it up with leads > revenue.
In this article we’ll be reviewing some of the challenges of B2B Search Engine Management campaigns and we’ll discuss how B2B marketers can navigate around the most common obstacles and get the most from their paid search ads.