Omobono will help Friends Life update their digital presence and help bring their brand to life through well designed offline communications. The appointment follows an intensive pitch process which included chemistry meetings and written responses to briefs, as well as traditional pitch presentations.
Donna McGrory, the Omobono Account Director who led the pitch, said “it was an extremely demanding procurement process but it allowed us to build a relationship with Friends Life which meant that we felt more able to respond with broader ideas, outside the written brief. We have good financial services experience and this benefited us.”
Peter Foster, Corporate Affairs & Brand Director at Friends Life Group, said “Omobono was selected on the strength of both their financial service expertise and their vision of how a fully realised digital brand can contribute to a company's success. We look forward to working with Omobono in helping us build a strong and vibrant brand, both online and offline.”
For further information please contact Francesca Brosan at Omobono.