The Department for International Trade in the East of England has partnered with 12th Man Solutions Ltd to offer practical guidance on how to utilise digital marketing, lead generation and the resources from your event organiser to add value to your audience and prepare for a greater presence at the re-scheduled event.
Topics covered
- Planning and executing an event-specific social media campaign
- Using the event organiser’s collateral and digital marketing methods
- Identifying and starting conversations with prospects using LinkedIn
- Maximising event PR opportunities with trade publications
- Perfecting your proposition and preparing your exhibition stand