How startups are harnessing the power of games to solve problems

Learn how gamification and game design have been applied to industries such as data sciences, tourism, smart cities and the internet of things on Thursday 28 September 2017, when REACTOR - the regional development project to support the growth of an applied games sector in the region - will host its first annual showcase event.

The showcase, free to attend at Cambridge Junction (Clifton Way, CB1 7GX) from 10 am - 6pm , is an opportunity to see excellence in practice with exciting speakers and representatives from upcoming innovative startups like Playphysio, Nolojy, Cambridge Data and more. Daniel Clarke from Cambridgeshire County Council will be announcing the 2018 Big Games Challenge theme.  

Register now to come and see what the startups have been up to so far.


REACTOR is a regional development project led by Anglia Ruskin University and co-funded by the European Regional Development Fund.

The project's aim is to support the growth of an applied games sector in the Cambridgeshire/Peterborough region by enabling connections between businesses and our talent, expertise, facilities and grants. A total of £1 million will be committed to help new and existing businesses in all sectors to use games technologies and user-based design in innovative products and services – creating applied games and, ultimately, a new applied games sector in the region.

Read more about REACTOR



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