With an innovative range of products to bring to market, PWR+ needed an agency with a strong creative design capability and digital expertise. Following a competitive pitch against four other agencies, KISS Digital was the clear favourite with its strong portfolio of holistic and responsive web design for multi-device audiences.
The groundbreaking PWR+ range comprises four completely natural and unique fruit and vegetable blended performance drinks that optimise the body's natural processes, helping to improve sporting performance. PWR+ already sponsors a number of high profile sports teams, including premiership rugby club, Exeter Chiefs and has been certified as approved by the Informed-Sport Committee.
The new appointment marks the latest in a flurry of client wins for Cambridge-based KISS and highlights the strength of expertise in the Digital team. John Dibb, Head of Digital at KISS Communications said: “It is great to be working with such a pioneering sports drink brand and we are delighted to be the appointed agency for PWR+. This is a very exciting and innovative product with a great brief encompassing a variety of different digital elements to get our teeth into.”
Commenting on the appointment of KISS Digital, Anthony Gardener, Marketing Director at PWR+ said: “We loved the KISS approach to our brief. John and his team demonstrated a good understanding of the challenges we face and presented a strong creative digital solution that will set us apart from the competition.”
The team at KISS has a wide range of food sector experience including, Bokomo Foods UK, Nestlé, United Biscuits, Nature Valley, celebrity chef, Nigella Lawson, The Good Food Guide and All Recipes.
About KISS Digital
KISS Digital is built on the philosophy of keeping things simple, our experienced team energise brands that aspire to be number one in their category, gain distribution and increase sales around the world.
The agency has won an impressive number of blue chip clients, including Anglian Water, Bokomo Foods UK, PlastiKote, Booking.com, Johnson Matthey, Bosch, Snap-on Industrial and successful SMEs including One Nucleus, Cambridge Cognition, Balancing Blooms, Horizon Discovery, IMRG, IMServ, Intergence, and Cambridge Past, Present & Future.
About PWR+
PWR+ endurance is a pioneering sports drink. It unlocks the science of nature to create a unique fruit and vegetable blend that optimises the body's natural processes, helping athletes and sports people perform better.
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KISS Digital wins website design for pioneering sports drink brand PWR
9 September 2013
Pioneering sports drink, PWR+ has appointed KISS Digital to re-design its website. With an innovative range of products to bring to market, PWR+ needed an agency with a strong creative design capability and digital expertise.