To find out more visit: www.snapon.com/industrialuk
With a portfolio of new products to launch to the trade media, Snap-on Industrial has appointed Cambridge-based KISS Communications to handle a highly focused trade media PR campaign.
Kettering based, Snap-on Industrial is a global innovator, manufacturer and marketer of tools with unrivalled expertise in providing bespoke solutions across a diverse range of industry sectors, which include aviation, energy and renewable, defence and construction in addition to manufacturing, food production and rail.
The campaign kicks off with the launch of several new products at SPE Offshore Europe in Aberdeen. Eric Bright, Product Manager at Snap-on Industrial singled KISS PR following a recommendation, he said:
“We understood that with a number of product launches to announce to the trade media, a highly focused and results-driven PR agency was needed. KISS Public Relations came highly recommended as the agency for the task and we are delighted to be working with the team on a variety of initiatives to raise Snap-on Industrial’s brand and product profile to communicate the benefits of our products and programmes to a broad market audience.”
Managing Director of KISS PR, Justine Smith said: “Snap-on Industrial is a great brand to add to the KISS PR portfolio and the team are excited to be working with a company with over ninety years of product innovation and market appeal. Communicating the benefits of the latest tools, equipment, diagnostics and repair products to Snap-on Industrial’s wide target audience will lie at the heart of the PR campaign.”
A division of KISS Communications, KISS PR cuts through complexity to find the angles that make a real difference to their client’s business. Client experience includes: IMServ (part of Invensys), 8 Solutions, Intergence, Real Status, BlinkPipe, Mencap, SKIM, and HighnDry.
The agency was recently named in Business Weekly’s Cambridge Leaderboard as one of a handful of visionary companies that are acting as pathfinders to better times.
About Snap-on Industrial
Since 1920 Snap-on Industrial has been a world leading tooling solutions specialist with unrivalled expertise in providing bespoke solutions across a diverse range of industry sectors, which include natural resources, defence, aviation, construction, as well as manufacturing, rail and food production. Snap-on Industrial provides companies with strategic advantages in addressing the challenge of increasing profitability, through reduced downtime, increased productivity and cost control.
Snap-on Industrial offers a range of programmes that benefit the professional user. The company is a leader in tool control systems for the prevention of Foreign Object Damage (FOD) and Foreign Material Exclusion (FME), with Level 5 ATC fully Automated Tool Control and Networkable Asset Management (NTC). In addition, Snap-on Industrial’s TC Max provides a comprehensive audit trail and management control structure to asset management, providing a broader and deeper knowledge about an organisation’s inventory usage and the operatives using them.
Additional programmes include Excellence in Education supporting apprenticeships and workplace training, Tools @ Height safety system which enables the safe tethering of virtually any hand or power tool from the company’s portfolio without compromising functional or ergonomic performance.