More has changed in marketing in the last two years than in the previous 50.
(Adobe, Digital Trends, 2014).
Introduction to Marketing for Non-Marketers, which takes place on Thursday February 12th (a host venue is sought), is desighed for those wanting to catch up with the world of marketing, for themselves or their companies, including
- New spin-out companies
- Small business owners
- Administrative support staff
- Sales personnel.
This course is designed to introduce the subject and to explain the basic concepts of marketing, as well as some of the key terms and the practicalities of implementing a marketing plan.
At the end of the course, you will
- Have a basic understanding of what marketing is and how it evolved
- Understand the need for market segmentation and effective targeting
- Be able to prepare an outline marketing plan and use the tools of marketing, known as the Marketing Mix.
Did you know that every level of Cambridge Network membership means you automatically have the right to book on to any of the Network's quality Learning Collaboration courses at any time? A wide spectrum of soft skills, technical and leadership development courses are on offer throughout the year, so sign up now to build your capabilities...
The Learning Collaboration works on behalf of Cambridge Network members to organise, purchase and share training and management development opportunities, delivered locally. That means all members benefit from economies of scale, gaining improved access to high quality professional training courses at value-for-money prices.
Network membership means you automatically have the right to book on to any LC course at any time, while some categories of membership actually include LC training units.