A guide to the marketing lifecycle for the life sciences
A key success factor for any business is being customer-centric — and the life sciences sector is no exception. In this article, we discuss how you can ensure your life sciences marketing strategy centres on your customer.
We cover all 6 stages of the marketing lifecycle. In addition, how to refine your plan, and optimise tactics to ensure you cover all stages of the customer’s journey.
Indeed, although life sciences marketing is considered B2B, it has some unique characteristics that come as a result of the behavioural approaches of scientists, something we’ll touch on in this article.
